Through the Orrigem lens
At Orrigem, we believe that your product or service is essentially ‘bare’. It needs to be ‘dressed up’ before it steps out the door and meets the consumer. It’s not enough for it to be effective, it needs to have traits and characteristics and a personality – just like a person does.
What does your product stand for? Is it conscious of the environment? Is it political? Does it believe in equal opportunities? Is it soft spoken or the rebellious voice of the youth? The ‘clothes’ you dress your product up in will turn it from a product into a brand.
Most importantly, for you, it will help your product create a unique identity for itself, which will help it stand out and shine in the crowd.
It’s called taking your product or service and turning it into a brand.
And that’s what we at Orrigem do.
ORRIGEM SIX STEP PLAN TO BRANDS
This stage we collect the key data from key people in a structured format that guides next five stages.
The common question is ‘what does your brand look like?’, but in this stage we also ask what your brand sounds like, smells like, tastes like and feels like.
The goal is to make the audience know how your brand is different and to make them perceive it in a specific way.
We work with business to put together a digital plan to maximize the use of your website and social media handles.
The currency of communication is ideas – the stronger and bigger the idea, the more memorable and noticeable brand will be.
Once the brand is up and running. There is a certain gestation period where we assist with any initial teething problems.
To build your brand, you need both, strategic direction and creative abilities.
Over the years, Orrigem has put together a team of dedicated creative professionals that take your brand’s vision and bring it alive in thought-through creative communications. At the center of which lie ideas and masterful design executions.