Difference between Logo Design and Brand Logo design?


Why do I hate my new logo?

Everyone knows what a logo is. A logo is a symbol made up of text and images that helps in identifying a business. A good logo shows what a company does and what their brand values are.

What does a logo do?

Logos do something aside from looking pretty, right? Yes! Logos serve purpose.

  1. It Separates You from Competition
  2. Logo identifies key information about your company
  3. A logo builds brand recognition
  4. It grabs attention
  5. It is the Foundation of Brand identity

Everyone knows what a logo is. It’s that symbol or a name that companies use to represent their company; But what’s brand logo exactly?

Brand logo is a more holistic perspective of how your customers experience your company. While a logo is only a small simple symbol, a brand logo includes every single touch-point your customers have with your company.

How to design the Brand logo?

To create a brand logo, you have to work on the points below.

  1. Define your Target customer/Market.
    5 Steps to define your target customer/market.
    Understand the customer’s problems that you will solve.
    B. Which specific customers will benefit from your offer?
    C. Write niche markets
    D. Know your product’s benefits
    E. Analyse your existing customers
  2. Choose the right “type” of logo.
    A logo isn’t a brand. The typefaces you choose can have a more impact on what your brand communicates.
    Let’s take one example. Helvetica, the World’s Most Popular Font. It was developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. Helvetica is one of the most admirable typefaces
    Below are some great logo designs with Helvetica font.
  3. Select the Brand colours
    There is a great importance placed on the colours that you choose for your logo. They will define the entire colour scheme for your website and beyond. Using a colour wheel tool is important for choosing the shades that go well together. Also take into consideration how good your logo will look in black and white and greyscale.
  4. Build a Statement
    Gain recognition with a successful brand logo design that speaks for itself. Captivate your audience visually with a bold and appealing image that sells your product or service and leaves a lasting first impression.
  5. Brand logo is built by proper Research.
    Research is a very vital element of the design, for example if you wanted to create a design concept for a Jewellery shop, then it would be a good idea to take a look at what some of the jewellery designs look like, what type of neckless and rings are commonly used in that region, then incorporate those into your design.


Developing a brand logo is much better than just a logo. While making a logo you have to be focused on all points which will directly affect (good or bad) on you own brand as well as your target customer.

Only creative and colourful logs are not creating your brand story.

What are your key learnings? Please share your Comments below.

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