The consumer world we live in today is crowded and overflowing with products and services. The aisles and shelves of our stores are packed floor to ceiling with an array of products to satisfy every need, craving or budget. A quick google search will throw up a host of services from food deliveries to car mechanics that are matched effortlessly to your location and price point. The landscape is, quite literally, crammed with products and services that cater to every conceivable consumer need.
So the question is, why would a consumer choose your service or product? What makes it so special? How is it more efficient or efficacious than the competitions? The answer? It’s not about your product, but about what your product says about itself.