How to find the right Brand Design Agency?

How to find the right Brand Design Agency?

Being an Entrepreneur it’s important to know how to choose the right brand design agency or say logo design agency for your work. It’s very natural to get lost in the web of branding agencies in Mumbai or any part of the country. There are so many Creative design agencies, Digital Design Agencies, and some kinds of design agencies around the country. We have our Digital Marketing Agency in Thane, Mumbai, Mangaluru, Gujarat, and in Toranto – Canada. Although I am tempted to invite you to reach out to us for your requirements, I won’t do that. Instead, I want you to know how to choose the right design agency for your design works in a systematic and proven way. 

Business Owners Checklist for finding the right Brand Identity Design Agency

1. Know your Brand well: You must be aware of your brand’s vision, mission, values, and the right target audience. Understanding what your brand stands for could help you to communicate your needs effectively. 
2. Research and Shortlist Agencies: Look for agencies as per your budget (You can check my article on how to decide on the right budget for logo designing). Examine the work and projects managed by the agency on their website or social media handles. 
3. Check for Industry Experience: This may be optional as a good creative agency can deliver the best provided they receive the right brief. And the only person who can educate them on your domain expertise is you.
4. Evaluate the design Process: Inquire and understand, what process they follow to achieve creative output. You can also go a little deep on understanding, how they deliver the final files. And most importantly, how long the files would be available at the agency if you need them in the future. 
5. Agency Response: When you complete your digital shortlisting, call them and ask for their services and details to make your decision. During this conversation, pay attention to the response time, the conversation, and agencies approach to helping you with their services. 
6. Range of Services: If you need to have an agency that not only helps you with the logo but also takes care of all marketing communication needs in the future, you must check out the bouquet of services that branding agencies provide. It’s important to have an agency to rely on with all your confidential information about the brand and can stand with you during your ups and downs. 
7. Timeline: For creative work, it’s always advisable to have a reasonable timeline. When an agency provides a timeline, it’s better to tell them to take a few hours or a day extra. This puts pressure on the agency to deliver the work on time provided the agency is genuine. 
8. Budget: In a creative industry, there is no benchmark for the right budget. Each agency charges you based on the time taken and their expertise. The best way to get the best price is to go for a retainer. This is a win-win for agency and business owners. 
9. Collaborative Approach: Collaboration is the best approach in today’s fast-changing environment. 
10. Important Note: If you are not from a creative background you must know that creative people are like doctors providing the solution as per the symptoms explained by the patient, digging deep into their learning journey and through the right diagnosys. When you start giving solutions instead of receiving them, the outcome may not be disastrous. The minimum one can do is, provide the right references during the initial briefing. This would save a lot of time and energy for both parties. 

As we can see, finding the right branding agency is a critical step in establishing your brand’s presence in the market. The agency can make or break your business. There is technical no difference between, a design agency, brand design agency, branding agency, Creative Design Agency, logo design agency, or Digital Design Agency. All can help you with similar services. It’s just that, their priority is different and as per the market trend, they call themselves differently. 

Something that I would like to mention before closing is, that nowadays, AI agencies are getting popular. Although the concept is not yet clear, they must be able to provide all technical services same service at a much lower cost.