Project Information
Clients:
Rupal Bagrecha
Category
Logo design, Brand Collateral
Date
October 30, 2023
The Challenge
Launching a luxury salon in Mumbai’s competitive Juhu Tara Road is no small task. The client wanted Paddies to feel elegant, premium, and trustworthy — a brand that could stand shoulder‑to‑shoulder with top salons in the city. The goal was to create a visual identity that looked high‑end yet welcoming, and that instantly communicated class in a crowded beauty market.
Our Approach
We began by shaping the soul of the brand: luxury that feels warm, not intimidating. The logo was crafted to give “Paddie” a refined personality, supported by a rich color palette, modern typography, and elegant design cues. Every detail — from packaging to store signage — was built to create one seamless brand experience. The website was designed to feel effortless, highlighting services, pricing, transformation stories, and brand values in a clean, mobile‑friendly layout. For social media, we created templates and a visual direction that positioned Paddies as a premium lifestyle brand, not just a salon.
What We Delivered
Complete brand identity — logo, guidelines, stationery, packaging
Signage and in‑store branding for a cohesive physical experience
A stylish, mobile‑optimized website
Instagram‑ready templates tailored for the beauty industry
A brand presence that communicates luxury from storefront to social feed
Project Informationn
Client
Paddie
Service Provided
Logo design, brand guidelines, stationeries, signages, website, social media
Industry
Hospitality / Travel
Duration
3–4 months
Location
Juhu Tara Road, Mumbai
Goal
Build a luxurious and cohesive brand identity for a high-end salon
