Project Information
Clients:
Rupal Bagrecha
Category
Logo design, Brand Collateral
Date
October 30, 2023
The Challenge
Bombay City Eye Institute was launching its state-of-the-art eye care facility at one of Mumbai's most iconic locations—Marine Drive. For a high-end medical facility, the interior environment needs to balance "clinical precision" with "patient comfort." The challenge was to transform a vast medical space into a cohesive, navigable, and aesthetically pleasing environment that reflects the brand’s premium care while ensuring patients can find their way effortlessly through various departments.
Our Approach
Working closely with our key points of contact, Madam Saniya and Mr. Dattatreya, we delved into the patient journey. Our strategy focused on "Functional Aesthetics." We didn't just want the branding to look good; we wanted it to serve a purpose. We developed a comprehensive *In-store Branding Ecosystem*.We focused on high-visibility signage and "clean-room" compliant materials. From the moment a patient enters to their movement between specialized departments, every visual touchpoint was designed to reduce anxiety and provide clear direction.
What We Delivered
Strategic Signage: Premium interior and exterior signage aligned with the Institute’s standards.
Environmental Graphics: Clean, modern, department-wise wall graphics for clinical spaces.
Navigation & Wayfinding: Clear, intuitive direction systems for smooth patient movement.
End-to-End Execution: Complete coordination from design to production and installation.
At Orrigem, we believe that great branding isn't just seen—it's experienced. For Bombay City Eye Institute, we ensured that the branding was as precise and clear as the vision they provide to their patients.
Project Informationn
Client
Sea Magnus
Service Provided
Logo design, brand guidelines, stationeries, signages, merchandise
Industry
Marine
Duration
2–3 months
Location
India (Marine Interiors Segment)
Goal
Build a distinctive brand identity in a typically non-branded market
